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Twitter NEXT & Twitter Studio
Eight years: A breath of work
Over eight years at Twitter, I’ve held multiple design roles across two teams. For the past two years, I have been Senior Art Director, Brand within Twitter’s internal creative studio, expanding the refreshed brand visual expression through campaign development and design systems, collaborating with cross-functional teams across marketing and product environments.
Previously, I spent six years on the Creative Development team at Twitter Next, advancing from Designer to Design Lead. There, I partnered with strategists, creatives, data scientists, and technologists to develop innovative solutions for Twitter’s premier brand partners.
Throughout my tenure, I’ve focused on campaign ideation, conception, and execution to ensure stakeholder success while driving design excellence.
#ForTheThrone
Challenge
How can HBO satisfy the appetite for Game of Thrones fans with new content
in advance of the Season 8 trailer drop?
Solution
To build excitement and engagement, we used Branded Notifications to provide an exclusive, interactive experience on and off the platform.
Game of Thrones used on-platform CTA to have fans retweet to respond in order to receive new character content, including:
- 20 Custom Emojis
- 20 pieces of character art size for DOOH boards in 3 different cities,
- 20 pieces of character art sized for digital, Tweet waterfall designs for DOOH Creative
Tweet It Into Existence
Who, What, Why
A powerful awareness campaign showcasing how Twitter manifests dreams into reality, featuring celebrities’ past tweets that predicted their current success.
How
Executed through 200+ digital and print out-of-home (OOH) displays across seven markets, capturing the essence of manifestation in urban environments. Enhanced reach through prestigious magazine placements in Vanity Fair and The Hollywood Reporter, plus engaging TikTok video ads that demonstrated Twitter’s unique ability to turn 280 characters into real-world achievements.
