Twitter NEXT & Twitter Studio

Eight years: A breath of work

Over eight years at Twitter, I evolved across multiple design roles spanning two dynamic teams. As Senior Art Director, Brand within Twitter’s internal creative studio, I expanded the refreshed brand visual expression through strategic campaign development and scalable design systems, collaborating with cross-functional teams to maintain consistency across marketing and product environments.

Previously, as Design Lead on the Creative Development team at Twitter Next, I partnered with strategists, creatives, data scientists, and technologists to develop breakthrough solutions for Twitter’s premier brand partners—including major financial services clients like Bank of America, Citi, SoFi, and CIBC, as well as lifestyle brands like Wendy’s, Samsung, Verizon, Spotify, and Delta. This work spanned innovative social formats, integrated digital campaigns, and cross-platform experiences that pushed creative boundaries.

Throughout my tenure, I focused on insight-driven campaign ideation and execution that connected brands with customers in meaningful ways, consistently delivering work that solved complex advertiser challenges while ensuring measurable stakeholder success and maintaining Twitter’s reputation for design excellence.