Twitter, Eight years: A breath of work

Over the last eight years, I have gained extensive experience in various design and creative roles across two teams at Twitter.

I spent the past two years within Twitter’s internal creative studio were my role as Sr Art Director was focused on expanding the brand’s newly refreshed visual expression with hands-on development of campaign ideation, conception, and execution and furthering design systems with cross-functional teams across various marketing and product environments and surfaces.

My previous six years started as a Designer, and rising to Design lead on the Creative Development team at Twitter Next. I collaborated with strategists, creatives, data scientists, tinkerers, technologists, and producers to build new ideas in partnership with Twitter’s most talked-about brands. 

The past two years within Twitter’s internal creative studio, we focused on expanding the brand’s newly refreshed visual expression, with hands-on design systems development and campaign with cross-functional teams across various marketing and product environments and surfaces.

For the past two years within Twitter’s internal creative studio, we focused on expanding the brand’s newly refreshed visual expression with hands-on development of campaigns and design systems with cross-functional teams across various marketing and product environments and surfaces.

Together, we worked closely on campaign ideation, conception, and execution to help ensure success for our cross-functional partners and internal stakeholders while driving design and creative excellence for Twitter.

#ForTheThrone

Challenge

How can HBO satisfy the appetite for
Game of Thrones fans with new content
in advance of the Season 8 trailer drop?

Solution

To build excitement and engagement, we used Branded Notifications to provide an exclusive, interactive experience on and off the platform.

Game of Thrones used on-platform CTA to have fans retweet to respond in order to receive new character content, including:

• 20 Custom Emojis
• 20 pieces of character art size for DOOH boards in 3 different cities,
• 20 pieces of character art sized for digital, Tweet waterfall designs for DOOH Creative

Tweet It Into Existence 

Who, What, Why

GenPop Awareness to reinforce the message that Twitter has the power to manifest your dreams.

How

200+ digital and print out-of-home (OOH) assets; live content capture of OOH in city
context for seven markets; 2 magazine ads (Vanity Fair and The Hollywood Reporter); TikTok video ads