Vanity Fair + BMW

Capitalizing on a shared philosophy to bring art and culture to the public, and to celebrate BMW as the ultimate “expression of joy” amongst the most influential consumers in the country, BMW and Vanity Fair took the traditional marketer-magazine relationship to the limit by creating unprecedented excitement, media, and press for the launches of the all-new 2009 BMW 7 Series and the all-new 2009 BMW Z4 Roadster.

Program elements included:

• In-book Special Section
• BMW Drive Experience & Luncheon
• Custom Vehicle Decals / On-Site Car Displays
• LACMA / Grand Central Terminal events