Twitter NEXT | Campaign

#ForTheThrone

Bringing Westeros into the real world.
To build anticipation for the final season of Game of Thrones, we partnered with HBO to transform the #ForTheThrone fan conversation into an immersive, multi-platform campaign. From exclusive emoji drops to towering tweet waterfalls in NYC, LA, and Toronto, we turned fandom into a spectacle worthy of the throne.

The Experience
Fans who retweeted our CTA received exclusive content—custom character artwork, emojis, and updates delivered directly to their feed. Select tweets were then featured across high-traffic OOH placements (NYC, LA, Toronto), creating a digital-to-physical loop of hype.

My Contributions:
• Collaborated cross-functionally with internal teams and HBO stakeholders to deliver an immersive campaign

• Art-directed the campaign’s visual system across digital and physical formats

• Designed presentation materials and mockups that secured HBO buy-in

• Led creative production of DOOH tweet waterfall animations and character art treatments

Client: HBO
Role: Art Director, Twitter Next

Platform: Twitter + OOH (NYC, LA, Toronto)

1.6M+
Tweets using
#ForTheThrone

112k+
auto-response
opt-ins

3x
Increase in
GoT mentions

33%
of all 2018 GoT mentions in just 24hrs

Millions
Reached via physical +
digital integrations