Over the last eight years, I have gained extensive experience in various design and creative roles across two teams at Twitter.
I spent the past two years within Twitter’s internal creative studio were my role as Sr Art Director was focused on expanding the brand’s newly refreshed visual expression with hands-on development of campaign ideation, conception, and execution and furthering design systems with cross-functional teams across various marketing and product environments and surfaces.
My previous six years started as a Designer, and rising to Design lead on the Creative Development team at Twitter Next. I collaborated with strategists, creatives, data scientists, tinkerers, technologists, and producers to build new ideas in partnership with Twitter’s most talked-about brands.
The past two years within Twitter’s internal creative studio, we focused on expanding the brand’s newly refreshed visual expression, with hands-on design systems development and campaign with cross-functional teams across various marketing and product environments and surfaces.
For the past two years within Twitter’s internal creative studio, we focused on expanding the brand’s newly refreshed visual expression with hands-on development of campaigns and design systems with cross-functional teams across various marketing and product environments and surfaces.
Together, we worked closely on campaign ideation, conception, and execution to help ensure success for our cross-functional partners and internal stakeholders while driving design and creative excellence for Twitter.
#ForTheThrone
Challenge
How can HBO satisfy the appetite for Game of Thrones fans with new content in advance of the Season 8 trailer drop?
Solution
To build excitement and engagement, we used Branded Notifications to provide an exclusive, interactive experience on and off the platform.
Game of Thrones used on-platform CTA to have fans retweet to respond in order to receive new character content, including:
20 Custom Emojis
20 pieces of character art size for DOOH boards in 3 different cities,
20 pieces of character art sized for digital, Tweet waterfall designs for DOOH Creative
Tweet It Into Existence
Who, What, Why
GenPop Awareness to reinforce the message that Twitter has the power to manifest your dreams.
How
200+ digital and print out-of-home (OOH) assets; live content capture of OOH in city context for seven markets; 2 magazine ads (Vanity Fair and The Hollywood Reporter); TikTok video ads
Cuba was a land until then that was a country I had never set foot in. Still, being Cuban-American was a massive part of my identity, having been reared by a family of exiled immigrants rich in culture but tortured by its politics.
The journey to Cuba was an attempt to connect with the source of who I was through firsthand experience in my ancestral land. These were some of the moments captured zipping around the island, meeting my extended family for the first time
I never felt more at home yet so appreciative of my family’s risks and sacrifices to start over.
Capitalizing on a shared philosophy to bring art and culture to the public, and to celebrate BMW as the ultimate “expression of joy” amongst the most influential consumers in the country, BMW and Vanity Fair took the traditional marketer-magazine relationship to the limit by creating unprecedented excitement, media, and press for the launches of the all-new 2009 BMW 7 Series and the all-new 2009 BMW Z4 Roadster.
Direct all UX/UI design creative efforts, including web development, interactive art direction, branding, information design, ad creation, social media marketing, and development supervision; managed two in-house designers and freelance staff as needed.
Beyond the Row is a new destination for real fashion news, street style, and how-to beauty videos, featuring beautiful original photos. Offering a clean user experience on desktop, mobile, and tablet. BeyondtheRow.com Has since been absorbed under the Hollywood umbrella.
Since 2002 Zink magazine has captivated a global audience with breathtaking photography and a fashion-forward approach to emerging and established talents worldwide. In late 2004 I was hired to concept and redesign the interior layout as well as marketing and promotional materials.
On the evening of September 15, Vanity Fair launched Campaign New York with a dazzling, one-night-only cocktail and shopping event on Madison Avenue. Organized in partnership with the Madison Avenue Business Improvement District and open to the public, the event celebrated the opening of the “Unveiled” Exhibition, curated by Vanity Fair: From September 15–26, more than 100 Madison Avenue BID members featured over-size images from the book Vanity Fair: The Portraits, A Century of Iconic Images in their windows.
Throughout the night, the avenue from 57th to 86th Streets was flush with shoppers, who, when they used their American Express® Card to make a purchase, contributed a portion of the evening’s proceeds from all stores to the Whitney Museum of American Art’s Photography Program, Collection, and Special Exhibitions. Additionally, select stores also featured a Cardmember item specially designated for Campaign New York. Ten percent of sales from the items benefitted the Whitney Museum.
A limited edition brand book was used to support the ad sales pitch of the integrated program “Campaign New York.” The program was centered around the release of “Vanity Fair The Portraits,” which features VF’s rich collection of photography from then and now cleverly juxtaposed. Anniversary Book
